Our expertise is in utilizing best-in-class research professionals and strategic planners that reliably transform insights into successful solutions.
Independent market and social research firm
Decision Insight Ltd. is an independent market and social research firm specializing in strategic and tactical research for profit and non-profit organizations in Africa.
We offer a full-house research service, undertaking all phases of the research process from designing the study, executing the fieldwork and processing the data, to interpreting and presenting the findings to our clients in actionable, user-friendly summaries, and generally with conclusions and recommendations.
We have experience conducting both qualitative and quantitative surveys.
Our staff are career researchers having worked on both the client side as well as research agencies over the years. This uniquely valuable background informs the marketing and positioning of some of the most prominent brands in the marketplace.
We are problem solving partners not just research project suppliers and we aim to unpack the commercial context and consumer issue in every single project.
More importantly at Decision Insight we believe that the ultimate measure of your research investment is the result you achieve from the actions you take.
Why Choose Decision Insights Information Group
Client Focused
We put clients first. Always. We focus on long-term partnerships and we understand our clients’ business as if it were our own.
Curiosity
We ask the right questions. We are passionately curious about people, markets, brands and society.
Passion
We have a passion and hunger for information and insights. We love to learn, listen, search, research and analyze data with passion
Speed & Agility
We understand our clients urgency. We provide timely and relevant market insights
About us
Our Mission:
Decision Insights is a market research firm that is dedicated to helping organizations make important business decisions through the use and analysis of actionable market intelligence.
Our Vision:
To be the leading and trusted source of relevant and meaningful market and consumer information that enables our clients to make smarter and impactful decisions.
Growth
Growth is the ultimate goal.
Helping our clients achieve it underpins everything we do.
The marketing environment is complex. Connected consumers now have more information, more choice and more infuence.
Economic uncertainties make it difficult to commit to the right course.
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Our Focus
We go beyond delivering insights to developing practical growth plans after every project outlining the exact steps needed to address business challenges and in so doing ensure growth.
Testimonials
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Our Clients
Awesome customers that we have worked with
